Design, Fabrication, Production, Post, Music
When one hears “Earth Shoes,” one thinks of a Giant Intergalactic Space Being wearing half of a squishy, lava-filled planet on each of his three-toed feet. When one hears “Nature is Magic,” one imagines tiny squirrels in wizard hats riding miniature flying foxes through the coastal forests of Maine. But nay, when one re-reads the creative brief, one realizes it is actually a shoe company with a clever marketing campaign. Black Math partnered with photographer Heather McGrath to design & shoot a huge library of content for Soldier Design and Earth Shoes. And while it had no aliens or animal wizards, it was very magical, AND FUN!