![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/a6c3bcc7-f201-47a8-b3ee-917fb4139aff_rw_1920.png?h=0768dc6e9bc7ed5b3c9c31150528e635)
Aleo x Black Math
When Aleo introduced themselves as a "web3 company, specializing in zero-knowledge proofs in the world of decentralized technologies" — we said ...well, nothing... because our brains melted. But what we did understand is that they were looking for a partner to help make content that was visually compelling and disruptive, while showcasing all things Aleo and their products.
After a crash course into the world of ZK proofs, SNARKS, LEO, ZEXE, and zkVMs, our team was ready to get going. We landed on 3 approaches to create some ZEXE (pronounced "zexie", like sexy) content:
— Aleo TL;DR | Bite-sized social nuggets that center on Aleo's strongest offerings.
— ZKisms | Upcycled existing interviews with Aleo's CEO.
— Zero to Zero Knowledge | Long-form journalistic content including a video shoot in Aleo's NYC office.
— ZKisms | Upcycled existing interviews with Aleo's CEO.
— Zero to Zero Knowledge | Long-form journalistic content including a video shoot in Aleo's NYC office.
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/014f229d-2dd6-4a5e-b799-a52bbd535616_rw_600.gif?h=e5e70ffbea0d93ac237d2bed186e0944)
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Aleo TL;DRs
Short social content highlighting the good stuff that Aleo brings to the world of decentralized tech
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/c17af640-1cf6-47d9-90b0-4ecec8a4044e_rw_1920.png?h=05d9a522a599c82be7d7fb4bf7abc2f2)
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Storyboards
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/e6f45f68-6a4c-40a4-a793-257ba48bccf4_rw_1920.png?h=085e2444cdc6a74e83104d98f024ed14)
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Exploration
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/2ccddfd9-1ee5-4f07-a480-40d4152f3ea6_rw_1920.png?h=ac10aff9d1537468610182f5273a6996)
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ZKism's
Animations upcycling previously recorded interviews with Aleo's CEO
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/fc74fcd5-7869-4ea4-8501-0d0db68f22a8_rw_1200.png?h=14c8860827c3bdd127c40d7f621ecb98)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/468b0fab-2170-49e4-8294-120a1b9da6d7_rw_600.gif?h=30d293a7f152ed88a42eda5bb9bbb561)
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Exploration
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Zero to Zero-Knowledge
Diving deeper into zero-knowledge with editorial videos filmed at the Aleo HQ
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/c1f5e331-dd98-4953-b679-6e66916f2482_rw_1200.jpg?h=869fcdd0ab46b68e7b47c20fd417c498)
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Credits
Black Math Team:
Creative Direction: Louie Jannetty
Associate Creative Director: Travis Tyler
Art Direction: Louie Jannetty, DaAe Kim
Producer: Kate Nolan
Production Coordinator: Hannah Goodsell
Line Producer: Cheyenne Capri
2D Design: DaAe Kim, Celia Hsu, Sofie Lee, Brian Gossett, Iris Xie
2D Animation: Banks Maynard, Wendy Haung, Celia Hsu, Kory Demers (cell),
Yifan Sun, DaAe Kim, Jake Williams, TJ Sochor
Yifan Sun, DaAe Kim, Jake Williams, TJ Sochor
3D Animation: Amr Seoudi
Editor: Noah Canavan
Aleo Team:
Chief Marketing Officer: Brennen Schlueter
Creative Lead: Jacob Anderson
Marketing Operations Lead: Ashley Dawn Edwards
Head of Social: Santiago Campos
Content Lead: Kathie Jurek
VP of Community: Viviane Ford
Produced by Black Math
Executive Team: Jeremy Sahlman (ECD), Evan Fellers (CEO),
Alexandra Williams (EP, Boston), Stephanie Rabins (EP, New York)