Aleo x Black Math
When Aleo introduced themselves as a "web3 company, specializing in zero-knowledge proofs in the world of decentralized technologies" — we said ...well, nothing... because our brains melted. But what we did understand is that they were looking for a partner to help make content that was visually compelling and disruptive, while showcasing all things Aleo and their products. 
After a crash course into the world of ZK proofs, SNARKS, LEO, ZEXE, and zkVMs, our team was ready to get going. We landed on 3 approaches to create some ZEXE (pronounced "zexie", like sexy) content: 
Aleo TL;DR  |  Bite-sized social nuggets that center on Aleo's strongest offerings.
ZKisms  |  Upcycled existing interviews with Aleo's CEO.
Zero to Zero Knowledge  |  Long-form journalistic content including a video shoot in Aleo's NYC office.

Aleo TL;DRs
Short social content highlighting the good stuff that Aleo brings to the world of decentralized tech



 

  

 

 


Storyboards

Exploration

ZKism's
Animations upcycling previously recorded interviews with Aleo's CEO

 

 



Exploration




Zero to Zero-Knowledge
Diving deeper into zero-knowledge with editorial videos filmed at the Aleo HQ​​​​​​​





Credits

Black Math Team:
Creative Direction: Louie Jannetty
Associate Creative Director: Travis Tyler
Art Direction: Louie Jannetty, DaAe Kim
Producer: Kate Nolan
Production Coordinator: Hannah Goodsell
Line Producer: Cheyenne Capri

2D Design: DaAe Kim, Celia Hsu, Sofie Lee, Brian Gossett, Iris Xie
2D Animation: Banks Maynard, Wendy Haung, Celia Hsu, Kory Demers (cell),
Yifan Sun, DaAe Kim, Jake Williams, TJ Sochor
3D Animation: Amr Seoudi
Editor:  Noah Canavan 

Aleo Team:
Chief Marketing Officer: Brennen Schlueter
Creative Lead: Jacob Anderson
Marketing Operations Lead: Ashley Dawn Edwards
Head of Social: Santiago Campos
Content Lead: Kathie Jurek
VP of Community: Viviane Ford


Produced by Black Math
Executive Team: Jeremy Sahlman (ECD), Evan Fellers (CEO),
Alexandra Williams (EP, Boston), Stephanie Rabins (EP, New York)

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