Bullish Hero Video
Bullish x Black Math​​​​​​​
We love diving in deep with newer companies to expand on their evolving (badass) branding and that was certainly the case with Bullish. Focused on developing the future of digital asset collection, Bullish came to us to help create an impactful hero video as a part of a larger campaign to build brand recognition, enhance product education, and create trust with their audience. 
Leaning into the vibrancy of the brand colors, we took on the challenge of translating their design language into an immersive 3D environment. We focused on dynamic camera movements, immersive 3D particles, lots of glow, and sleek bokeh effects to boost the overall feel. There’s even a few crypto Easter eggs if you look closely :~) Our team cranked the energy up to full volume—from the very first style-frames all the way to the final animation that's complete with an original music track.​​​​​​​
And, just a few months later we got the team back together to make a new version of the spot for their latest release, Longhorn. Check that out, here

3D Process


Concept Exploration​​​​​​​


Client: Bullish

Creative Direction: Jeremy Sahlman, Louie Jannetty
Art + Animation Direction: Louie Jannetty
Producer: Kate Nolan
Storyboards: Adabelle Tan
3D Design: Tektura (Lead), Louie Jannetty, Omid Seraj, Amr Seoudi (Support)
2D Animation: Steve Madden (Lead), DaAe Kim
3D Animation: Tektura
Initial Design Explorations: Evan Fellers, Amr Seoudi, Kevin Chiu, Miharu Murai
Edit: Steve Madden, Noah Canavan
Music/SFX: Kevin Laba
Audio Engineer: Billy Wirasnik

Produced by Black Math
Executive Team: Jeremy Sahlman (ECD), Evan Fellers (CEO),
Alexandra Williams (EP, Boston), Stephanie Rabins (EP, New York)
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