Introducing Live Pay
Black Math x EarnIn
We had the special opportunity to work with one of the original FinTech companies, EarnIn, in the earned wage access field. With their launch of "Live pay", customers will be paid by the second—like a streaming service for wages with live deposit of their paycheck—accessible through an EarnIn card. Alongside this product launch, EarnIn also underwent a brand refresh so they approached us to create a video that clearly communicates, in their new brand language, why Live Pay is a game-changer.
We translated the script into visual metaphors and designed a progressive visual system to illustrate the story’s three key stages: the old way (black-and-white, tactile collage), the present problem (modern imagery with pops of yellow), and the EarnIn solution (a vibrant, graphic-forward style with brand yellow as the hero color). Our goal was to craft a hybrid style using both collage and graphic aesthetics that evolves with the narrative while staying true to EarnIn’s refreshed vision while clearly expressing the script’s message.
Animation BTS
Styleframes
Animatic
Initial Design & Content Exploration
Credits
Client: EarnIn
Copy & Creative Direction by the EarnIn Creative Team: Aeryn Dillon, Jed Goldstein, Tragik
Video Production
Creative Direction: Steve Madden, Meredith Binnette (support)
Art Direction: Wendy Huang
Producer: Hannah Goodsell, Alexandra Williams
Design: Steve Madden, Wendy Huang, Banks Maynard
Animation: Steve Madden, Wendy Huang, Banks Maynard, Chris Maher
Exploration: Krysta Coates, Chris Maher, Lauren Johnson, Kim Lin
Music & SFX: Kate Siefker
Produced by Black Math
Executive Team: Jeremy Sahlman (ECD), Evan Fellers (CEO),
Alexandra Williams (EP, Boston), Stephanie Rabins (EP, New York)