Earth shoes charged us with creating an immersive, tactile world that brought to life its focus on ethereal, organic beauty; wellness; connection to the Earth, and the mystical power of women both in front and behind the camera.
We took over a modest production space for days, using real trees, a manufactured moon, fog machines, and miles of iridescent paint and fabric to adorn our models and the "Earth." The resulting artwork needed to live in a catalog (where we helped to organize the flow of information); social media (still and motion); out-of-home print ads; and a fashion film. The library of content we created in just 4 days of shooting was MASSIVE — our bedrooms are still a mess because of it.
"In dramatic metaphor, Earth shoes become powerful amulets that physically connect us to the earth; they awaken our female energies and refresh our view of the world. With each step, energy fills us — it's magical."
Behind The Scenes