![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/936de177-8294-4389-b2ef-1e98c3d7df70_rw_1920.png?h=d0070f6e36de9d330925a55f74a03de9)
Fresh Chemistry
Rebrand + Spring Campaign
Usually people think it's a BAD idea to let Black Math's production team mix up a bunch of chemicals on set. But when Fresh Chemistry said we could try our hand at stirring up their lotions 'n potions right before using them (because this is how they stay so fresh), we acted totally cool and went for it.
We wanted the brand to feel like we do after splashing on some C serum: bold, youthful, and faintly orange-smelling. So we took the brand ID and ran with it: from pamphlets, packaging, and a new logo to a new website and social assets, all brought to life through a luscious shoot with photographer Heather McGrath.
Do we look a little younger??
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/1244bacd-7141-48cf-aaf5-3fefc0072287_rw_1200.png?h=e876776a5872359112cfa5c9be7e31b6)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/cbdc3471-49e2-4a84-8472-4140469fd340_rw_600.jpg?h=f17956b5950f4bc9a138ae56bcc764fb)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/9cdb2d12-d809-4d95-8466-563d625bcbbf_rw_1200.png?h=7457b5d6e1618f6ac8e2b17b3f56ae58)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/dae7f7c0-a096-4510-9399-d48fe55392e7_rw_3840.jpg?h=7e818c544ff29a08ff74bf129e11bbdb)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/230293d7-5519-45c6-a47c-587d7677c0e6_rw_1920.png?h=97c1abdaa0f4836a44b9520ca2fe751f)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/888c7f63-dbb9-47e2-b710-5e2c25156d7e_rw_600.gif?h=c95cf31233d5ba37ebdc4e54db51c395)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/698de5de-f9d1-42bd-b3ef-17e6c8b66d6c_rw_1920.png?h=4242b086dde9bd22dc6a5b46ba77d542)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/5572dc0b-6161-4a5d-9c0a-7b68cef97d60_rw_1200.png?h=466c58f833f89839f3c265d2365e00d0)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/8a0019f6-8cf1-4402-8ef8-6621eceb7aba_rw_1920.png?h=2bb1c02e8073acb82829cbce19316445)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/12b56ffb-d767-4c1e-bf69-c405cb3bdcf3_rw_1920.png?h=b1e0138e9e9423b2e16562a09d6a2bda)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/1e874526-ed45-4eac-8eea-b92ae7367aa8_rw_1200.png?h=be6a1559744914d2c0ded4d9c0faad4b)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/e067d44e-d084-4048-afa5-0a2bcc02272b_rw_1200.png?h=65954fa07e0684fa8e747c8eea4638c5)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/0b96f13d-eec7-46c1-8128-64e9085f81f3_rw_1920.png?h=395e764e845f6445c56829c9d9c20e4d)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/2b8b30b0-f2b2-4f59-b850-ed264bbf4a5f_rw_1920.png?h=eba96aa44b2799695ed5f26ee0ce8509)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/5521be25-68d9-4461-89f3-6394bfa47feb_rw_1920.png?h=0c2c6a3a4481eaad8fdcef73d8e43d2a)
Packaging
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/5645c329-74eb-4b02-aaca-678b24bb757f_rw_600.png?h=7765eaf2f75bb6de1889a27eb9b3f9be)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/a3e1f039-940d-465d-afcd-840678576b64_rw_1920.png?h=320392b063af04af64380e99fabd5081)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/6edeb694-2610-4ad8-9319-5a07d6fa9040_rw_1920.png?h=7d864285572f12657d4706334180e160)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/ec445928-8db2-49ed-b638-34a5ebb3787c_rw_1920.png?h=dc9acf4bf371fe1195da6adba910f29f)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/9f608170-735b-478e-8d46-22bb20f2420d_rw_1920.png?h=25b61f821adb62d1f5d3c88d59535ae0)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/05a88cc7-27d0-4e57-a213-73f39ce80d6d_rw_1200.png?h=5e6603ec9c334ccdbc86b979989788b4)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/85677eb6-9a4b-450b-a03b-a2f8fa2415ee_rw_1200.png?h=833300a5d29eafe69ba779f2866348de)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/4372e35e-c586-44ad-b0a4-13ac887293d9_rw_1920.png?h=76cfff6ab4e462f8316220059bd731ba)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/3cb9cb8f-f552-49b5-ad3f-5caf2132a53a_rw_1920.png?h=776c35e474003d254b65283cfd31cb38)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/e8d9292b-e167-4aae-ac86-f79396161ed4_rw_1920.png?h=6ecd96ff5578bd3bfbd8f71252b6763e)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/6120d81c-c2b8-4042-9729-65ddaef59cb0_rw_1200.png?h=337ab6b1206d41017da234403198914e)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/e5ec71e1-a490-4dbf-bab2-36200f18d503_rw_600.png?h=8ba2f99cb35d0b9c31bc41b9de0af99f)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/1740cabc-bf31-403b-8c78-404150e0a1d5_rw_1200.jpg?h=33f6c9783c7b3c29080fe9a3cef69cd7)
Fun fact - the bottles in the pink-hued shots are actually rendered by our CG artists. The newly designed products were still a glint in the manufacturer's eye. Did we fool ya?
Web Design
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/5214b66f-7c98-4a93-b7db-c0cd25618824_rw_1920.jpg?h=b70c0522f8403f83fa76c92d0c07a915)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/5169136b-3891-4517-b7bb-cfc4a539faf4_rw_600.png?h=4ed945917540e9481c8a321cf4a117a9)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/6a3d5975-8733-4863-a0fd-df7c224b6e9f_rw_1920.png?h=864c33781c0c587032d661c13aeaa4ab)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/45042703-1675-4530-a91b-3720bd89d2e1_rw_600.png?h=f0c7fc973d24055a8ec8303b093739ee)
Spring Campaign Video
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/48b2206b-1f92-413b-a9dc-1a459573334b_rw_1200.gif?h=e26d3beaf18511b6d581d33a271f07cc)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/8cd0e6c1-0ddc-46e3-885f-e6d562adc76d_rw_1200.gif?h=a5a4f06dd5d40d9591b0cdc0f79a017c)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/75f3c844-b206-483a-b8af-dd2ac8e421f4_rw_1200.gif?h=aeb0fdf106bf79588c526c8923b5f888)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/b82e68f1-0f3e-4599-afcc-456f8d929542_rw_1200.jpg?h=f3d32535565d1cacdd87893a90fc17c3)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/f02c4867-71a8-43f6-923b-37fd369b3e38_rw_1200.jpg?h=173e00082386a65ace9e5e7665c07846)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/15451cc1-2cc4-4419-aa2b-7c885b5ed2fd_rw_1200.jpg?h=752309628d65b0bdcd96090cfd2ba812)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/38aca17e-2f78-4f43-8493-837001a973ef_rw_600.jpg?h=82fb464ced287dd9211b933df7494751)
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![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/c1c6a0c1-d985-401e-85fc-ce423e619873_rw_1920.png?h=af56a2fcc9f8f2cdb1d4b703ba4def78)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/9a8f395c-c5cc-4d19-a79a-48c7dd9bfc14_rw_1920.png?h=d1df042dad48b57aa8cc00f022da7372)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/aba1102d-f66f-4110-9467-c4bed8bbf703_rw_1200.gif?h=fbb2264e742561621cd2e43fc26f993b)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/6350d4bb-9ca9-434b-9409-3c8f559f6231_rw_1200.png?h=b260a3168c09d62f9af3b8915fb676f6)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/31cef51b-a27d-46bf-8457-a6d070944c70_rw_1920.png?h=880adeff63ebf80ce35fce10bcb7b079)
Social Content
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/f45d8a74-f3c8-49e9-9d6d-0d27b1ed472c_rw_1200.jpg?h=7255c096f1fd4c65b17d5e60bd461456)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/1769eb8e-6128-4d82-9250-44f6035194e2_rw_3840.jpg?h=c1c7b808425b61e03ce770c77c77bef3)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/5b11c2bd-2e28-49d4-ac12-78fb051901bc_rw_1200.gif?h=67fbd8c0f47d75ba747e74a6910311d9)
Initial Style Exploration
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/9220b525-1e5b-46de-a00c-4647c5e05381_rw_1920.png?h=da66465e6c14ec61fba9e778d6b30b43)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/cf64fb94-aaf3-407e-b795-f5d54a17aada_rw_1200.png?h=ff0c3982b271e108666aae8d6c652b0e)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/0c8b12c0-b914-4ca6-93e4-804f11a7142c_rw_1200.png?h=6779788e8170655a5c0158f070ceb07a)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/22c0ab63-cd6c-4058-be7d-e12a61c6b71f_rw_1200.png?h=d370edc750d7ac25b20bdffc7a085040)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/39188b02-f4fb-48a5-85e2-a3fb8a0341db_rw_3840.png?h=72e7e396cfd7ed1d7a294cd466206b21)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/5564bfed-439f-4ba1-8aee-769d14ba1b46_rw_3840.png?h=0c9ca94820536dfa60b8f7d3dafc9e8a)
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