MA Lottery "Paper"
CONCEPT • DESIGN • 3D MODEL + RIG • 3D ANIMATION • CUSTOM MUSIC
A series of five TV spots made in partnership with the Massachusetts Lottery — each one following unique characters through their tactile worlds made of cut paper, utilizing stop motion to bring them to life. (or maybe it was all faked in a 3D program to look tactile... 🤫)
Mass Cash
Hidden Love Story
The pitch: This story begins with an everyday scene — our character picking up a lottery ticket in a corner store. It’s quickly revealed, through a rapid match cut sequence that shows him in outfits from all seasons, that he’s in this store all the time. Yes, he’s hoping that this will be THE DAY he wins the big prize. But there’s more...
Process
Keno
Everyday Hero
The pitch: The dark suspense in this story is balanced out by the humor in the space between being a romantic undercover agent and being today’s multi-tasking mom, dad, or accountant. Our hero’s daring lifestyle is a wink at the ways in which we are all on the go these days, looking for small moments of fun where we can find them.
Process
Instant Tickets
A Sense of Plenty
The pitch: We’ll recreate the thrill of peering into a counter-top display of instant tickets — rows of colorful games, each with its own playful appeal. A sense of wonder will overtake our hero as the tickets grow to larger-than-life proportions, sucking him into an adult playground of possibility. The games will be distributed in a dynamic mix, but we’ll make sure each ticket’s character gets its moment to stand out from the crowd.
Process
Numbers Game
What's Your Number?
The pitch: We’ll recreate the thrill of peering into a counter-top display of instant tickets — rows of colorful games, each with its own playful appeal. A sense of wonder will overtake our hero as the tickets grow to larger-than-life proportions, sucking him into an adult playground of possibility. The games will be distributed in a dynamic mix, but we’ll make sure each ticket’s character gets its moment to stand out from the crowd.
Process
