MDR Explainer Video
Black Math x Rapid7
Thoughtful design and sophisticated animation all packaged together in our new explainer video for Rapid7. We channeled our design-first approach, creating styleframes that set us up for the challenge of animating multiple characters, environments, and transitions. To achieve this we used everything from 3D to cel animation, making sure everything was looking smooth. The end result is something you’ll just have to see 👀​​​​​​​
Storyboard
Styleframes
Process
Credits
Client: Rapid7
Creative Direction: Louie Jannetty, Celia Hsu
Art Direction: Celia Hsu
Animation Direction: Yifan Sun, Steve Madden
Producer: Noah Boskey
Storyboards: Celia Hsu, Yifan Sun, Jack X. Zhou
Design: Celia Hsu, Yifan Sun, Jack X. Zhou
Animation: Yifan Sun, Steve Madden, Kory Demers (cel), Celia Hsu, Banks Maynard (3D)
Music/SFX: Billy Wirasnik
Produced by Black Math
Executive Team: Jeremy Sahlman (ECD), Evan Fellers (CEO),
Alexandra Williams (EP, Boston), Stephanie Rabins (EP, New York)