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Write Your Legacy
Reebok's new FW20 campaign relies heavily on the fact that the product design is inspired by a classic 70’s Reebok running shoe. Their intent with the "Write your Legacy" message is to make reference to the heritage connection and evolution, while emphasizing a future-focused perspective with their new release.
Because no real photography of the product was feasible at the time of development, Reebok came to us with a goal to create CG renderings of “graphics pack” visuals and animations for the entire line.
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/b44d9ed7-546d-4bc0-8d1a-ab7c4fe80533_rw_1920.png?h=8b5d0707cddff2cb6ab6c68c462ae07c)
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Product Renders
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Website Integration
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Now Live: www.reebok.com/us/classic_leather_legacy
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Exploration
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/c9017c30-8ca4-46f9-922c-0b925d29026e_rw_1920.png?h=49ce5262e4ba4617196af79d9bb93f1a)
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