What we're made of matters.
Reebok is constructing a brand new reality: one where plastics get a second life and shoes are made from things that grow. They're on a journey toward a more sustainable future, and we helped visualize a plan for getting there.
Recycled & Regrown
Reebok's new sustainability initiative breaks down five key materials, illustrating their sustainable characteristics and explaining how they’re used. We dug into the details of each characteristic; learned all about the materials; and built a visual language for consumer-facing messaging.
And did we also put these ingredients in the blender to create a powerful smoothie? YOU HEARD RIGHT! When your shoes become too worn to wear, you’ll know they are perfectly tenderized and ready to eat*.
(*Reebok says not to do this)
(*Reebok says not to do this)
The Elements
Bloom Algae / Castor Bean Oil / Eucalyptus Bark / Natural Rubber / Recycled Polyester
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Elements as Campaign Assets
After visualizing each individual element, we worked with Reebok to bring the resulting imagery to the website, social, & out-of-home product campaigns. Every shoe that features one of these new sustainable materials will be identified, down the road, with its corresponding image.
Process
E L E M E N T A L C O N C E P T S
C O M P O S I T I O N & C O L O R
P E N C I L T E S T S
M A T E R I A L R E N D E R E X P L O R A T I O N S
