![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/a80b029f-50c9-4bf9-9e4f-895800d63f6b_rw_1920.png?h=9af312cb9418f1f8f40b156f78971d4b)
Creative Brief:
Highlight the fresh new look of TradeStation software and the company's commitment to serving a diverse range of users.
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/8e7059bc-a8a9-4440-b596-f9c5ab64ddcc_rw_600.gif?h=20d34eeddaa9831c6c744977d0a883f0)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/05860d12-7bb3-44b4-89c1-39eee925da77_rw_600.gif?h=864bb2473cfd8cfec62da7bb914507c9)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/d870c8b8-1e6d-4be6-b83e-acfe4c27f48e_rw_600.gif?h=10cfd2d0ad755d664b474c5a87935a62)
These days, a trader can be anyone: a soldier, a surfer, a statue, a puppet with bad eyesight, even a dude wearing gorilla gloves… we know because we animated all of them! We decided to go with a mixed-media approach for these spots because the array of visual styles help to reenforce the concept that traders come in all shapes and sizes. It was a fun challenge to push the boundaries of design while keeping everything in a cohesive color palette that screams "TradeStation."
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/eb532b85-effb-4d83-81e4-c199a829dbea_rw_1920.png?h=a84749aa08696de586378a2023992450)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/f299a967-a324-4449-bef6-56326c2ce903_rw_1920.png?h=7f386df9ff34a855863c8665d4cdedf7)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/0ca3ab34-8e8e-4311-a9fe-43e458b19f22_rw_1920.png?h=e506e3da9e612c13b8017174a2e82309)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/8b43dd6b-3137-4e7d-a0c9-b7ff1040c4e4_rw_1920.jpg?h=84977c134e72fea4dc7394465a74c4d2)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/bef2e3d2-eb53-431e-a764-6a4589a6d45b_rw_1920.jpg?h=39d6458c5a51432f48c4a76f8387e68d)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/4eb8337b-8081-4d44-8a36-859ad247f15a_rw_1920.png?h=f8ab8be0a77b786fc05e726c15f65713)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/e48bfbcb-934f-4ca4-877d-bdc887720914_rw_1920.png?h=09a5ff45f5a99a331d333e0df868a93d)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/c78332df-0349-4423-b881-ba5819304da3_rw_1920.png?h=da03e38143d02d06276492277348959b)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/aaa299a8-6a74-4861-b844-8e8cc3e6adc8_rw_1920.png?h=2a8d835125db9b4ac54f08dfb890c553)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/0babaef3-aac9-4a5d-8564-ca7d6a7657b8_rw_1920.jpg?h=2abe329bfb5f0097f4aeb575e84c8b03)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/d5d66bd5-b173-49c8-a454-c478fed5f866_rw_1920.png?h=669b36a0a054dff7239d88930f6dafbc)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/b3b0a795-e3b9-47ca-9ad7-a33f42cea3b2_rw_600.gif?h=2d9da16d9726daaead483de83b74c61c)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/f1385a1b-d2f3-418d-8391-8e15b5bddf81_rw_600.gif?h=b8f69b32fdfd178f671919f3a966478d)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/486a88b7-60a8-4c7c-9d36-4bb301faccf2_rw_600.gif?h=731eb926910efbaf72d42b9c78188848)
Original Music
Process
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/c5033e8c-a3f9-47d8-86f1-0a66e61d96d0_rw_1920.jpg?h=7945454333da7a560f32feca7a6051d1)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/c922eee4-463e-4844-ba21-17f59c04d3a9_rw_1920.jpg?h=07accb69cd971d650c4e801ef3aab23b)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/db127757-fa9f-4830-8822-76f3080b50a6_rw_1200.gif?h=24312cb00c7d851d4dceb8eef5cb3125)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/a745716a-b508-49d1-8a3f-0fa33b40b949_rw_600.gif?h=c314b01421d2715f390192a289822e25)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/7f4533f2-4005-4236-ae29-57679e6220cc_rw_600.gif?h=3fdf0df6924e550c9f1927aafd040af2)
While all shots started out as sketches, some were fabricated practically and executed in live-action, and others were designed & animated entirely in CG.
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/7055888e-ff7a-4cba-8e88-20d5185e2a55_rw_1920.png?h=d7f81a12e61e21532598eab43b38cf08)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/9fa0c350-cfde-4ecf-8ae1-f673ec4bb11a_rw_1920.jpg?h=e265ad372ed3fbd2600ba5c4f2102bb6)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/cb126948-28b0-4e34-aa9d-d60be905821a_rw_1920.png?h=68ef09174982dbcfbe181d35f7c85d13)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/b27612a7-bcbe-4c8e-ac80-226535bf79c1_rw_1920.jpg?h=b62d71d2a29a0e45fb68fcffb561253b)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/53b4624f-37f6-4dac-b01e-6da62cc6f236_rw_1200.png?h=99333ffaddde2e2647462433eaa52f32)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/ca16664d-e244-446d-9266-38857049cf7c_rw_1920.jpg?h=cb25f73e379785bae8c16d58d68eb693)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/79143b17-cb69-4cd8-861c-6189444fa515_rw_1920.png?h=f58aac1c776a14b17f77f6a1f0fac6e0)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/be130503-ca2b-4053-bdda-ae0452eef47a_rw_1920.jpg?h=b2c50fbfbc8af5e950ad8cfc7e5a4295)