Creative Brief:
Highlight the fresh new look of TradeStation software and the company's commitment to serving a diverse range of users.
These days, a trader can be anyone: a soldier, a surfer, a statue, a puppet with bad eyesight, even a dude wearing gorilla gloves… we know because we animated all of them! We decided to go with a mixed-media approach for these spots because the array of visual styles help to reenforce the concept that traders come in all shapes and sizes. It was a fun challenge to push the boundaries of design while keeping everything in a cohesive color palette that screams "TradeStation."
Original Music
Process
While all shots started out as sketches, some were fabricated practically and executed in live-action, and others were designed & animated entirely in CG.
