Our work with Bai was built through partnership. Each project began with range finding, exploring visual metaphors, styles, and production approaches together with Bai’s internal creative team. Working as one unit allowed the brand voice to evolve in real time, resulting in work that felt confident, expressive, and cohesive across executions.

The work spanned tactile, surreal, and minimal approaches: all focused on translating flavor, freshness, and energy into something you can feel.

The work was intentionally made, not overly polished. You can see the hands of the creatives in every campaign, from practical builds and tactile materials to stylized sets and restrained animation. By working lean and staying close to the making, the work found a balance between craft and speed, favoring ideas that felt fun, human, and immediate.

Results

Over four years, the partnership delivered five major campaigns, including national broadcast work, helping Bai compete visually with far larger beverage brands. The brand was named BevNET’s 2016 Brand of the Year, with award-winning campaigns that helped establish Bai’s cultural presence at scale.