Chime

Building blocks for a new spatial identity

Spatial Design
3D Icon Library
Motion Graphics
Campaign Assets

Chime was at a moment of visual transition. As the brand moved beyond a primarily illustrative identity, we explored a more dimensional, spatial expression, turning a multi-platform social campaign into Chime’s first step toward a cohesive 3D brand system.

Art First

Chime entered 3D without existing guidelines or a material language, giving us a rare opportunity to explore range. Early look development focused on form, materiality, texture, lighting, and motion, testing how far the brand could stretch while staying true to its approachable roots.

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We defined a premium yet playful 3D language that set Chime apart while maintaining category-level craft.

A Campaign Built to Flex

Black Math created a multi-platform social campaign spanning over 80 assets, including seven core videos, all designed to feel cohesive across screens and formats.

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In parallel, we built a reusable library of 3D animated icons to support consistency across social, product, and future brand expressions. Operating in a highly regulated category means extended compliance review periods, so we wanted to ensure the value of our work wasn’t tied to a single launch moment.

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