Reebok asked us to reintroduce the Classic Leather Legacy as a modern statement, honoring its 1970s heritage while expressing a future-focused evolution. The challenge was to create campaign-ready visuals before the product physically existed.

Through an art-first discovery phase, we explored how far a single silhouette could stretch across moods, aesthetics, and identities while remaining cohesive.

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We approached the shoe as a character, the main subject in a series of portraits that could span visual worlds.

From that exploration, Black Math developed a CG-driven system that supported varied still and motion assets with consistent realism and craft, demonstrating how identity systems can enable personalized visual expression at scale.

This campaign was a shift towards personalized visual experiences at scale — where uniqueness is the point, not the exception.

Reebok’s sustainability efforts represent a shift toward a new future for the brand. Our role was to build a brand system that artistically visualized each material innovation, turning complex sustainability work into something tangible, recognizable, and scalable.

We focused on materials as the core storytelling unit. Working closely with Reebok, we identified the key elements driving this shift and developed a visual language that gave each material its own presence and meaning.

By turning material innovation into a concise visual system, we gave the concept of sustainability a tangible and instantly recognizable look.

Black Math extended this system across website, social, and out-of-home product campaign assets, strengthening consumer association between these sustainable materials and the products they’re a part of.