Black Math - "Furniture That Fits" Promo Video

Furniture That Fits

Black Math x Furniture.com

The ultimate challenge: How can we create a video that feels both homey and high-tech at the same time? We worked with Furniture.com (FDC) to solve that together—crafting a playfully inviting broadcast spot that shows off not only their wide product offerings, but also their smooth user experience.

At its core, the spot had to capture FDC's brand to highlight their ease of use, vast selection of furnishings, and commitment to helping people find the perfect piece for their space. We brought their brand personality to life through bold colors, tactile 3D elements, and clean typography.

We collaborated with FDC closely through the entire process — from script to final render — to create realistic 3D environments that viewers could imagine themselves in. Soft lighting, thoughtful textures, and rich color palettes were vital in making each scene feel approachable and authentic.

Styleframes

Storyboards

Concept Exploration

Color

From the start, we knew that color would play a key role in capturing FDC's brand and relaying a friendly user experience. We tested a range of background and UI color combinations through the process to ensure that the furniture remained the hero of the story while the accent elements provided contrast, vibrancy, and clarity. The combination needed to balance modern tones with a grounded visual approach that felt warm and relatable to audiences.