Rapid7 Creative Partnership
Black Math X Rapid7
As part of our amazing partnership with Rapid7, we designed, wire-framed, and created an interactively-captivating website and three explainer videos.
Each video features a unique (and relatable) character who encounters challenges that only Rapid7 can solve—through their streamlined and trusted security systems. We meticulously crafted each and every shot with dynamic transitions to deliver a vibrant experience, while introducing a complex brand in an intriguing and digestible way. ✨
Managed Detection and Response (MDR)
Incident Response Timeline (IRT)
IDR/XDR Campaign
Selected Process Work
MDR/IRT Storyboard + Animatic
MDR/IRT Styleframes
Credits
Client:
Rapid7
MDR Explainer Animation
Creative Direction: Louie Jannetty, Celia Hsu
Art Direction: Celia Hsu
Producer: Noah Boskey
Storyboards: Celia Hsu, Yifan Sun, Jack X. Zhou
Design: Celia Hsu, Yifan Sun, Jack X. Zhou
Animation Direction: Yifan Sun
Animation: Yifan Sun, Steve Madden, Kory Demers, Celia Hsu, Banks Maynard
Music/SFX: Billy Wirasnik
IRT Explainer Video
Creative Direction: Louie Jannetty, Celia Hsu
Direction of Design: Adabelle Tan
Producer: Noah Boskey
Storyboards: Celia Hsu, Yifan Sun, Jack X. Zhou, Adabelle Tan
Design: Celia Hsu, Yifan Sun, Jack X. Zhou
Animation Direction: Yifan Sun
Animation: Yifan Sun, Celia Hsu, Banks Maynard
Music/SFX: Endless Noise
IDR/XDR Campaign
- Website
Creative Direction: Louie Jannetty, Celia Hsu
Producer: Kate Nolan
Design: Yifan Sun, Celia Hsu, Aishwarya Sadasivan
Animation: Yifan Sun
Web Development: Ari Tómasson (lead), Dragan Jancic, Milan Poznan, Nejc Smirmaul
- Video
Creative Direction: Rohan Mcdonald, Celia Hsu
Producer: Kate Nolan
Storyboards: Celia Hsu, Rohan Mcdonald, Aishwarya Sadasivan
Design: Aishwarya Sadasivan, Yifan Sun
Animation: Kory Demers, Yifan Sun
Music/SFX: Billy Wirasnik
Produced by Black Math
Executive Team: Jeremy Sahlman (ECD), Evan Fellers (CEO),
Alexandra Williams (EP, Boston), Stephanie Rabins (EP, New York)