![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/9401c038-36e2-40cb-8938-0d7a41de4bc7_rw_1920.png?h=aa06fd54cba8de4c83f57fe8b032ce89)
Rapid7 Creative Partnership
Black Math X Rapid7
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/1637c49f-e0f4-41ee-a60d-9b3804ece7db_rw_600.gif?h=da8c6b9d148d4a48b0e1c8a0081a9f1d)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/8d6a5828-5a42-4827-a8e0-09f42197c90c_rw_600.gif?h=3440a090c494b670c63aec3e73bbae24)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/974bdd45-6c6f-4273-8c23-4288f646a4ca_rw_600.gif?h=6d9cdde560db7a838b3a3ed812bfc03d)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/bf61352d-f2ef-4de7-a84e-a389823ef2dd_rw_600.gif?h=9b64db7b202b06bc66bf8b98ba962cd8)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/1a8c0d47-284c-4fee-aea8-a31d66735460_rw_600.gif?h=93da44519508b5fd1cc0c359fd755e58)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/86aa0b4e-ecdf-4ce6-b8f1-d63b77eac718_rw_1200.gif?h=17b9e8bc5bd2da00d54b5c3a31b57c8d)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/6c8741f7-8892-4919-868c-62a5ceee8b16_rw_600.gif?h=d614d476e5d6ed05989b9cb9af4bac13)
As part of our amazing partnership with Rapid7, we designed, wire-framed, and created an interactively-captivating website and three explainer videos.
Each video features a unique (and relatable) character who encounters challenges that only Rapid7 can solve—through their streamlined and trusted security systems. We meticulously crafted each and every shot with dynamic transitions to deliver a vibrant experience, while introducing a complex brand in an intriguing and digestible way. ✨
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/7a790b49-8999-4dec-81f4-21d64a32bc5a_rw_1200.png?h=e3d8003360e806d570e91d4e141ef85c)
Managed Detection and Response (MDR)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/a1e56ec2-3284-45c4-b6f9-71173268ac05_rw_1200.gif?h=e743d206df5eff20e6659e3ee5a3b47b)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/9c833429-ece7-4c6b-b6c7-d6a4739560df_rw_1200.gif?h=815efd8b87e3ac93bf48f7d48bf73a9f)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/9a8093f8-d03a-470f-87d9-fb6b817f1d2f_rw_1200.gif?h=074578e1847423a019c4953194990083)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/59961460-9ec0-4695-86fe-c15cdf77f784_rw_600.gif?h=532a68046f065e81b4f500c16bb32d69)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/c0fb1eca-7bf6-437b-abe3-0b9e27c97664_rw_600.gif?h=799f07365930f94c80eb1a7a34310ab4)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/f974874d-f9da-4704-843c-eae4333fb437_rw_600.gif?h=631792a3002cad2433cc1f1837fea60a)
Incident Response Timeline (IRT)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/6ac5fa1a-4fea-4500-85ea-adc1c31b41f3_rw_600.gif?h=4c075fb4606b9a5c24d39b9ee63cbe61)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/ea246d7e-e94f-4cb2-928a-cf116110a131_rw_600.gif?h=366ec731ad0d11246a68288fe1cdd2c1)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/eaaea0d3-53d9-447f-a98b-849dc4c8ba5a_rw_600.gif?h=3bbf0b7fac0b51c7a26d620479f5a105)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/3698ff1b-1f93-4319-9cb2-3526c3a121ae_rw_600.gif?h=7fb8c4d6148758832b673747f3ffadbe)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/997b611e-36e7-4e48-bd3e-5baeb1a1b9c7_rw_600.gif?h=0bba4474fded1ec7f8935cbc001ed33f)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/5f4b63b6-6989-419c-b2f7-db324e092c5c_rw_600.gif?h=1aa8e66eb0c5b258e5a7f3ff45d32997)
IDR/XDR Campaign
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/da7c2075-4bdf-4b76-84f1-f73116f7b50d_rw_600.gif?h=4c124e1ec7c158135a7684540bf6a0d5)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/dbb39095-048e-44ab-a0ab-bba218a30875_rw_600.gif?h=c028de67a7cc769891698824457fb686)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/e2b36d89-d5ba-4627-89d1-f880fa868941_rw_1200.gif?h=0b27bfaf1ae2d510f5e2d0076b7eadfb)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/1501d6d5-b049-4948-9105-e4dfe0727c7a_rw_1200.gif?h=6e2af704ffc55394713a215b5c5b757c)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/76a7bf70-c68e-4187-aba0-db58daeb7d67_rw_600.gif?h=e3fdb03eb14d565853f79313af76b146)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/1483891c-c1d5-440d-ac1b-a2c31a09f0be_rw_1200.gif?h=ef163ad15cd878fb2779707bb739adb9)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/9955f279-1684-4482-9127-980f7275f456_rw_1920.gif?h=fe008b929cad86199f9294c39847f8c8)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/13c8d0ae-3533-4f27-9969-d6becf7b5834_rw_600.gif?h=641cae6317dbfe546b4768cbfcecdc02)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/111eaa26-d695-4585-970e-bdad7717f1c6_rw_1200.gif?h=3af52747b33f141d3a259af8ebbf21f0)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/528b13a4-41d8-4abd-ad73-d289a6a37d54_rw_1200.png?h=9e3fa030b9119b6bc50dcab5420e67bd)
Selected Process Work
MDR/IRT Storyboard + Animatic
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/e66ab55f-0fb4-44a9-9924-eaaa855ade9c_rw_1920.png?h=036cb40dd0cd9cbe9cf3b6bbc74e1e38)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/2798e360-27a3-4b91-a033-15494c5271cd_rw_1920.jpg?h=d490f7843aa46d0d9580202572070292)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/e566e391-a7ed-437a-9cc2-103114a19f5a_rw_1920.jpg?h=f98ecf3c925ce98d4f578409a7a060b7)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/b5ddd777-e727-4089-8cfb-c643c5493664_rw_1920.jpg?h=47c6ff1d5254d24ded0f1034ee2e65bf)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/e838db93-a43e-42c7-ad38-2e49a21afde5_rw_1920.jpg?h=493e08ce6a7dacca7d050e9e09c75afc)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/6f426631-3829-473e-8eb4-b432e6acfa57_rw_1920.jpg?h=b90ae21ba0c4714500df764beed863b8)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/13ed55ba-23db-455b-8346-891ea5754d9e_rw_600.gif?h=d0fb6f9bd122350c97699000abfb41d4)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/e791681e-4237-4933-b035-06e39d085d1f_rw_600.gif?h=63b526378a9ae59d65f07f052492d961)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/09fca030-e6a3-4370-a1ba-fe0acaf676e6_rw_600.gif?h=3fd00b4b44f39a8140b26e141746add4)
MDR/IRT Styleframes
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/cbdf1dd1-2350-44a9-831b-2dc9256e1fa3_rw_1920.png?h=902a95c06f047370ba690c4d6b18a22b)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/4d8fc2bf-0ac5-455d-be1d-d564b29471cc_rw_1920.png?h=27493ee5205cd52f2579f8a60bd49a4a)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/a737cef8-ad45-499f-b7ef-511c044ce5be_rw_1920.png?h=d93ef0ae293e11998e0010023708e398)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/9309b257-dd05-41d1-9d79-c47fa0f52d3a_rw_1920.png?h=14fd632f7f215f043378d7d6bed4fb78)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/5661ca86-43f4-4d16-9296-e9288082b558_rw_1920.png?h=2081f0215213448864160f9c890059a6)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/bbf6d894-2be5-4409-b6c3-a957d1ad7979_rw_1920.jpg?h=7723a833ef55f99f710ea03d9c5f1011)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/5e1a3077-9435-42a4-aaa0-f541f40c447c_rw_1920.jpg?h=2d7a038ed0f3b2bcb0fb81006c5964ba)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/ba56edb1-1790-41ad-a990-407b2127bd73_rw_1920.jpg?h=51c42a8a4155d60e1fe4b96f3b155b55)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/1ae8bafd-daed-407c-9663-2d4436c32045_rw_1920.jpg?h=f084a7e39665d552f991248c72dd6c3f)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/255fb95b-bb40-43aa-bb77-097ac8b06675_rw_1200.png?h=18dd2dfba39da270f92521bfe61b8519)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/ab8ef71c-39a0-42c0-9c0f-730bed649abe_rw_1920.gif?h=f82fe74a1b866b1c40eda7eaff70b1fa)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/65b30c5b-937f-445a-adc2-77fe57eb295c_rw_600.gif?h=4505675630b661f69d140e7fd05f317b)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/1a259263-4fff-427a-9cc2-0be309b74ce0_rw_600.gif?h=9f0e4fad014231d5ccd7b7d15bdef1ff)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/ee22c751-d7d8-412f-aeb8-c46fbfeb5f8a_rw_1920.gif?h=548ae3dec8ad574f1e2165302a81d3b9)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/0304cb5b-85c8-4a4a-874d-234f7651b7a0_rw_600.gif?h=bc8a2f05946af8dd2edf2b95c51435ca)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/32e2fd0d-41a0-4884-a778-a25dd5d04257_rw_600.gif?h=d64f14c2601bbf0b00247c3b26f20bce)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/537d3e1d-fda8-4c10-83a7-0dbaf255183e_rw_1200.png?h=f4dbb5fc706ca44413025d3899455f67)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/2433f77b-8f87-42ec-89ef-58194a6e7d3a_rw_1920.gif?h=16884378a5f24484e1ad283c3588df35)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/74b5b756-222b-444f-9315-8cfcd80d149c_rw_1920.png?h=7f773e0cc99587a5d188ee22b66abc68)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/1c48cacf-7fc5-48fe-9f30-355d4db093da_rw_1920.png?h=fd5d1abf91d3d05ed85ca1b63c024919)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/d4b4fab2-ab7b-4a40-bff4-d4cfdd44a428_rw_1200.gif?h=af43c59cc00a5864d46942121e181cf4)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/6f8ae7c0-a8eb-4c2a-86d0-71d20e84252a_rw_600.gif?h=6f7eba6e62c96165176ef8e895d8e52f)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/37f00dc7-39ac-4ac1-9852-4ec36c21d6cf_rw_600.gif?h=436546e28d77e536f4b4a5f9ab800452)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/e3b021e9-c936-4f3e-be43-935e1a589516_rw_600.gif?h=8e1c3a910b252955b6f8f836e4ec0326)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/12e679b2-a0cb-4367-b726-0bbbcace32b7_rw_1920.png?h=6cd8ea67053c8e70005ea06b7064112e)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/857d2794-a7bd-44ed-b17d-3b66030cb538_rw_1920.png?h=0f724a55d5895bd4900146c3115a4edd)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/9311c302-1968-4917-8c0d-ed8a2a061f62_rw_1920.png?h=80fc6f3d48d02122004d90f2e859affe)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/dddded57-0661-4b81-af90-21ac02fdf3b3_rw_1920.png?h=900c813063c57bd9734c928b71b29b9e)
![](https://cdn.myportfolio.com/1410ee63-90bc-434a-92c4-6a0b63d7557c/94e2149b-e878-44e9-8f4a-47ea353ec4e0_rw_1200.png?h=617835a77f22164f157360f6c8423b36)
Credits
Client:
Rapid7
MDR Explainer Animation
Creative Direction: Louie Jannetty, Celia Hsu
Art Direction: Celia Hsu
Producer: Noah Boskey
Storyboards: Celia Hsu, Yifan Sun, Jack X. Zhou
Design: Celia Hsu, Yifan Sun, Jack X. Zhou
Animation Direction: Yifan Sun
Animation: Yifan Sun, Steve Madden, Kory Demers, Celia Hsu, Banks Maynard
Music/SFX: Billy Wirasnik
IRT Explainer Video
Creative Direction: Louie Jannetty, Celia Hsu
Direction of Design: Adabelle Tan
Producer: Noah Boskey
Storyboards: Celia Hsu, Yifan Sun, Jack X. Zhou, Adabelle Tan
Design: Celia Hsu, Yifan Sun, Jack X. Zhou
Animation Direction: Yifan Sun
Animation: Yifan Sun, Celia Hsu, Banks Maynard
Music/SFX: Endless Noise
IDR/XDR Campaign
- Website
Creative Direction: Louie Jannetty, Celia Hsu
Producer: Kate Nolan
Design: Yifan Sun, Celia Hsu, Aishwarya Sadasivan
Animation: Yifan Sun
Web Development: Ari Tómasson (lead), Dragan Jancic, Milan Poznan, Nejc Smirmaul
- Video
Creative Direction: Rohan Mcdonald, Celia Hsu
Producer: Kate Nolan
Storyboards: Celia Hsu, Rohan Mcdonald, Aishwarya Sadasivan
Design: Aishwarya Sadasivan, Yifan Sun
Animation: Kory Demers, Yifan Sun
Music/SFX: Billy Wirasnik
Produced by Black Math
Executive Team: Jeremy Sahlman (ECD), Evan Fellers (CEO),
Alexandra Williams (EP, Boston), Stephanie Rabins (EP, New York)